Saturday, May 11, 2013

Take It To The Net Making Apparel Product Sales Online

By Sue Allen


It can get overwhelming when you work for someone else. You may feel as if you are never going to get anywhere in life. Why not try and be your own boss? When you open an online apparel store, it's not as complicated as it seems. There is so much potential and many opportunities to succeed.

Using Meta keywords is another great idea to aid search engines to find, list and track your website. These Meta keywords are a boon to the online clothing businesses and should be added once your website is completely done with a proper Content Management System in place. Meta keywords also need clear description tags to seek the attention of the search engines.

When choosing a shopping cart system there is a lot to consider. Does the cart have SEO friendly URLs, Meta Titles, Meta Descriptions and H1 headers separate from titles? Does the cart pump out lots of on page code that interferes with Google's crawlers? Does the cart produce multiple URLs for each apparel product page? Ask these questions at the start or you could have a mess to deal with later on. If you are selling online SEO is a must. You can get traffic from PPC but that's expensive. A cart set up for SEO will save and make you money.

If you discover that you are receiving many emails asking the same question, create a FAQ page on your website. Listing frequently asked questions and offering answers in one place will make things easier on you plus your customers. Instead of rewriting the same answer again and again, you can just direct people to the site.

An easy way to make sure your apparel sell is to offer a money back guarantee. People are more inclined to purchase an apparel product that they can return for a refund if they are unsatisfied in comparison to apparel that can't be returned. And the likelihood of an apparel product being returned is pretty slim unless there is something majorly wrong with it.

Make sure your advertisements are reaching the right people. Keep them updated and aimed in the correct markets so you are not wasting your money with marketing no one will see. Keep things updated and accurate so you can reach high-traffic areas.

Have a store-wide 3-Day annual sale where everything is 20% off. Since the mark-up on most apparel will easily cover the discounts as you gain new customers. Make sure to add them to you newsletter and email customer lists.

Are you looking for ways to build trust of your customers? Then, your interaction and communications with them should always be courteous and social. The 'About Us' page in your site should contain general information, philosophy and policy of your company. Ensuring this would build up your reputation and confidence in you.




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