Monday, September 16, 2013

Looking For A Way To Increase Traffic? Try Video Marketing!

By Cory Torres


Today, you will find that online videos are doing well in the marketing department of things. Shooting and uploading videos is easier than ever. As more people use broadband connections, it is easy for them to watch your videos. These tips will help you get started with video marketing.

An effective method in producing your content is by working with other people. You can use friends, family or members of your favorite organizations in your videos, so you don't have to stick to your coworkers if you don't want to. Be certain to give credit upon the video's conclusion.

It is not likely your customers will want to watch videos that are more than 20 minutes long. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.

Production value is not the key to a good video. If your video is in focus and balanced, there's no need for professional equipment. You really don't even need to have a perfect script. Relax, turn towards the camera and talk naturally. If you do not want to be in the video, there are other options. You can even just do a video of your computer screen.

Always carry a video camera when attending trade shows, conventions or other industry events. Find some experts and professionals who are willing to answer a few questions for a quick interview and film different things to document the event. You will want someone to tape any speeches you give.

Have a screenshot of the website you run in your videos. This SEO Brisbane technique will allow your viewers to see your website in action. This is pertinent in tutorial videos. Take your screenshot, and use video software to include it in your video.

The one thing that your viewers are going to want is honesty from you. When you make a video, do it on a subject that you believe in and can be honest about. By speaking with sincerity, people will be far more likely to take to heart the subject you have presented and revisit your videos in the future.

Don't overlook YouTube. This is the starting point for your entire campaign. The hosting is free! It is also the third most popular website on the net. Additionally, it is one of the top search engines, especially for videos.

Do not forget an introduction and an ending in your video. State your name and position, the company name and what you are going to talk about. Be sure to say your business name again at the end of the video, and then encourage your viewers to take a look at your site and make a purchase.

Videos are a great way to promote everything you run online, from your storefront to your social media accounts. Someone who accidentally finds you on YouTube might not have the slightest clue that you are also on Facebook. They will begin to create a feedback loop of self-promotion. Social media sites that you link to a video can increase traffic by quite a bit.

When you've got a lot of great feedback, use it to create more videos. Use what you have learned to improve. Change up your message, tweak how the video is done and do what you have to in order to make it even more popular than the last video.

You should now have a better understanding of how video marketing works, so you are in a position to start your campaign. Remember to implement the advice given in this article in your own marketing strategy. You'll have a lot of great results if this advice is taken, so start working on it.




About the Author:



No comments:

Post a Comment