Saturday, October 5, 2013

Return Of Alfa Romeo US Sales Is Serious, Really

By Cornelius Nunev


Fiat is very severe about bringing Alfa Romeo back to the U.S.. Granted, the before an Alfa Romeo US return was promised, they were then too and the time they guaranteed it back in 2000. It's a neat idea, but does need to be taken with a pillar of salt.

Returning to US

For some time, Fiat has been guaranteeing the return of its luxury brand Alfa Romeo to the States. The brand fits between two other Fiat brands that are just a little more luxurious and just a little less.

Alfa, essentially Italy's answer to BMW, has been gone from the United States for a long time but in the past year or two, has been confirmed, then un-confirmed, then re-confirmed for a stateside launch. First they said 2013, then 2014, then 2013 again.

The Star Phoenix reports that Fiat will start selling later this year. NBC News reports that Alfa Romeo U.S. sales will be started with the Alfa Romeo 4C, which is a sports car.

Most do not care

Even though it may seem like the Alfa Romeo news is big, people generally do not actually care over it. In fact, not a number of people will be getting the $75,000 to $100,000 automobile. It is a really expensive cost that equates to payments people cannot afford, as shown in an auto loan rates calculator, according to NBC News.

Since the cabin is made mostly of carbon fiber, there will only be 2,500 of the vehicle produced yearly, according to the Star-Phoenix.

Alfa has been gone from the States since 1995, and it did not sell a lot even when it was here. In 1986, it sold 8,201 vehicles, but that was the most it ever sold in a year. According to Car and Driver, it may never show up anyway considering promises never come through recently.

It seems like Alfa is more significant about returning now, though it has been making promises to return that have not happened since 2000. In 2008, they did sell a few 8C Competizione roadsters, but that is all they have done.

People do not care

The Alfa Romeo brand is just another luxury brand that a lot of people do not care about. Considering the vehicles were really unreliable in the past, it seems kind of ridiculous to try and sell them now and get new followers of the automobiles.

The people who do purchase an Alfa will only be doing it because it is ridiculously beautiful. A concept car called the Gloria will be shown off at some auto shows later this year, according to Automobile Magazine, but it is expected to be really beautiful. If the 4C and 8C is any indicator, it will look really good.




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